Do I need to be active on social media as a marketing major? The answer depends on your goal. Social media is a vital part of business and communication today, but it is not the place for overt sales. Rather, use social media as a platform to present a sales opportunity. You can do this by sharing content, running live streams, posting polls, and asking real-time questions. You can also repost other people’s content.
Social media offers exposure and opportunities to form relationships with your target audience. If your organization is active on Facebook, you can attract fans, who will likely spread the word about your business. According to Pew Research Center, 69 percent of adults in the U.S. use social networks, so every potential customer will be exposed to it. However, this is only the tip of the iceberg. If you want to succeed in social media, you need to understand how it works.
It’s not easy, but social media offers an array of benefits to businesses. Businesses can learn more about their target audience through social media, and respond to their feedback quickly. In addition, social media helps businesses collect feedback from their audience and respond to their questions and comments. A strong presence on social media improves conversion rates, while a weak one is a waste of time.